Edible Instagrams! Your Pics On A Marshmallow Are A Sweet Idea from Boomf.

Thanks to my friend Scott, I now know that London company Boomf has come up with the idea of printing your Instagram photos on sweet, squishy completely edible marshmallows!



Each Boomf is a 24 calorie bite-sized 4cm by 4cm square treat printed with edible ink that will last for 6 months in their packaging or 3-5 days once opened. They come nine to a box for £12 (approximately $20) and shipping, even worldwide, is free.



Easy to do. Just log onto Instagram through their site here. Pick 9 photos from your own (or your followers) and they drop through your letterbox... Voila! They'll be sent to your address in a few weeks.



Nicely packaged, they make great gifts for friends, clients and promotional ideas as well:




So, who is behind Boomf?
Boomf is owned 45% by James Middleton, 45% by Mint Digital and 10% by Steve Finan. James is the entrepreneur behind Nice Cakes. Mint Digital is a digital product studio based in London. Other Mint products include Desk Beers, Projecteo, Foldable.me and, until it was recently acquired, StickyGram.

The team on Boomf (shown below) is: Andy Bell, James 'Secret Squirrel' Middleton, Andrew 'Iggy' Hilton, Matt Piwowarski, Chara Oikonomidou, the Mint army, Jelmer Snoeck and Sandeep Gill.


Ingredients:
Made of Glucose-fructose syrup, sugar, water, gelatine, dextrose, maize starch, acidulant: lactic acid, natural vanilla flavouring. Colouring may contain all or some of the following: water, humectant E442, E102, E122, E133, acidifier E330, preservative E202.

Boomf are gluten free. They are made in a kitchen that uses nuts. The gelatine is porcine, so they are not suitable for vegetarians and they are not halal or kosher.



all images and info courtesy of Boomf Magic Mallows.

Shipping Info:
Boomf ships free, worldwide! Price everywhere is £12 (approximately $20).

Estimated delivery time:
UK - 2-3 days
Europe - 1 week
USA, Canada and Rest of World - 2-3 weeks

Go ahead and give it a try here



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Fashion You Can Sink Your Teeth Into. Moschino's 2014 Flavorful Fall Winter Collection by Jeremy Scott.

Whether you call it Fashion with Flavor or Culinary Couture, the 2014 Fall Winter RTW collection from Italian brand Moschino has zero trans fats and lots of humor. Processed and packaged goods are turned into couture gowns and dresses, McDonald's and Milk are the inspiration for suits, handbags and shoes. In his typically irreverent style Jeremy Scott's designs mock the fast food industry while still maintaining stunning silhouettes.


above: detail of the wedding dress in the collection

Although these designs are only part of the collection (Sponge Bob and blinged out prize-fighters clad in leather make up the rest), they are a commentary on society and mass consumerism that pokes fun at everything from packaged chips, Cheetos and popcorn to Tutti-Frutti candies and Gummi bears. French Fry mobile phones, Golden Arches sunglasses and Moschino branded milk shakes accompanied the models as they strutted down the runway.

The McDonald's Inspired Moschino Fashions and Accessories:












The Moschino McDonalds Phone Cover as well as some other items from this collection (shown at the end of this post) are available online as a special Capsule collection:


Got Moschino? A Fashion Play On The Milk Campaign:




Snack Food Moschino Fashions:


























And there's even a Budweiser inspired dress and cape with which to wash it all down:





The piece de resistance? A bridal gown for the finale whose gossamer fabric is printed with the nutrition (or lack thereof) tables found on the backs of packaged food items:





Moschino



Shop the Moschino McDonalds Capsule Collection by Jeremy Scott here

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