Mammaries To Build Your Muscles. Introducing Breast-Shaped Kettlebells.

You might have seen an image of these floating around the web and asked yourself if they were real. While not real breasts, they are a real product. The 306 Communication Agency in the Ukraine has designed and begun marketing cast iron dumbbells in the shape of a pair of breasts.



The kettlebells, which are said to soon be available in sporting goods retail stores (albeit I have no idea which countries), are available in three different weights:16kg, 24kg and 32kg and three different finishes.





The Kiev-based advertising, branding and design agency says "they were designed to increase male interest in sports."

Initially designed to have the female names Lolita, Monica and Pamela, it appears they are now merely calling them S (small), M (medium) and L (large).


above: a piece of direct mail touting the new product shows them in three different finishes (a matte black, high gloss silver and high gloss gold).

above: A manufactured prototype of the kettlebell (size m) for the castings made of natural iron.

Note: Ads of The World and Coloribus referred to the product as Bob-boobs, when showcasing the direct mail piece. But I did not found them named as that on the company website.


Credits:
Advertising Agency: 306 Creative Communication Agency, Kiev, Ukraine
Creative Director: Stas Boyko
Art Director: Andrey Chernenko
3D: Yaroslav Litovchenko
Released: August 2013

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Get Amped, The Marshall Fridge Is Here. And Yep, It Goes To Eleven.

Here's a fridge music lovers can get amped about. Made to look like an authentic Marshall Amp, this rockin' mini refrigerator uses actual Marshall Amp parts including logos, fret cloth, and a brass-finished faceplate. It has a freezer, brass rivets, white piping, bears Jim Marshall's signature and control knobs that actually go up to 11 (If you don't know that reference, shame on you!)


:















Even the box is cool:


Specs:



$399, two year warranty
Buy it here

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An Air of Superiority. Sports Car, Distillery and Hunting Lodge Aromas In A Can.

No florals or sea breezes in these air fresheners. Archer Air Superiority Air Fresheners are masculine, rich and earthy scents that come in three fragrances.

European Sports Car Room Spray

For a scent of life in the fast lane, try European Sports Car. A blend of worn leather, brute force, aftershave and overconfidence it’s like the tight switchbacks of the Stelvio Pass in a bottle.

Hunting Lodge Room Spray

For a rich, timeless and earthy aroma you need Hunting Lodge. Gathering place of men for hundreds of years, it smells of hearth stone, gunpowder, rain-swollen timber and total dominance of the food chain.

Distillery Room Spray

With inviting notes of diligence, craft and mastery over nature, Distillery also kicks like a Tennesee mule. Enrich your home with the inviting aromas of charred oak, sour mash and enough bourbon to keep the good times rolling all weekend.

composite images in this post ©if it's hip, it's here
all other images and info courtesy of Archer.

!4$ USD, Buy them here

For those of you in the UK, buy them here at The Fowndry.

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New Cream Soda in "A Big Can for the Big Man." Introducing Soda Shaq.

AriZona Beverages has teamed up with Shaquille O'Neal to launch an all-natural cream soda line. SODA SHAQ, named for the basketball legend known for his personality, has hit the market in AriZona's signature single-serve 23.5oz. can from Rexam.

SODA SHAQ contains real vanilla from Madagascar, is sweetened with pure cane sugar and has just 90 calories per serving. Like all AriZona products, it is made with no artificial colors or preservatives and is available in Original Vanilla Cream, Orange Cream, Blueberry Cream and Strawberry Cream flavors.

"We are excited to expand our offerings to include a great carbonated beverage innovation based on a soda shop classic," said Don Vultaggio, Chairman of AriZona Beverages. "With nearly a third less calories than the competition, SODA SHAQ's great-tasting and all-natural cream sodas are perfect for consumers looking for variety. And through our continued partnership with Rexam, we are bringing them to market in another great version of our iconic big cans."



The new can designs (of which there are 8 for the flour flavors) include the tagline "A Big Can for the Big Man" and prominently feature Shaq's famous likeness.



Rich Grimley, president and CEO, Rexam BCNA, says, "As the industry leader in 24oz. 'big' can production, we continue to grow our relationship with AriZona Beverages, supporting this brand extension with an ideal packaging choice that delivers superior recycling and environmental benefits as well as filling and distribution economics."

SODA SHAQ is currently available at retailers nationwide at a suggested retail price of $.99 per can.

www.drinksodashaq.com

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Smart Marketing: Wines For Dummies. Actual Wine, Not Books.

By now we all know there are several published Wines For Dummies books. From Italian Wines to Reading Wine Labels, the Wiley brand offers many ways to get to know your vino. But now, they sell actual wines. That's right, bottles of Wines For Dummies. Not fine wines, mind you, but basic 10$ bottles of Chardonnay, Pinot Grigio, Cabernet Sauvignon and Chianti for the novice.



Graced with the familiar looking labels, the wines are a brilliant marketing idea as an offshoot of a well established brand. They may not be the sort of thing you'd bring to impress a date or a dinner party host, but are a fun way for the beginner to explore the basics of the fermented grape.






Drinkhacker reviews each of the wines as follows:

2012 Wines for Dummies Pinot Grigio IGT – A real Italian Pinot Grigio. Mildly tropical and atypical for Pinot Grigio, with a touch of funk beneath the fruit. Not much acidity to speak of, which is unfortunate but unsurprising at this price. Not sure if this is an apropos introduction to Pinot Grigio, but it’s at least a harmless wine on the whole. B-

2011 Wines for Dummies Chianti DOCG – Italian DOCG Chianti for just 10 bucks? Hard to believe, and proof that decent Chianti needn’t cost a fortune. Classic, intense red cherry character is the dominant flavor here, though the nose has some curious black tea character as well. The body is a little tart, a touch too balsamic on the back end, but overall a decent intro to the way Chianti — or at lease Sangiovese — is supposed to taste like. B

2011 Wines for Dummies Chardonnay California – A minimally oaked Chardonnay, this is actually an easy drinking wine with modest melon, lemon, and white peach character. Some vanilla on the back end. Simple, but reasonably appropriate as an intro to California Chardonnay, though a far cry from the more buttery, heavily oaked styles that drinkers are more likely to encounter. B

2011 Wines for Dummies Cabernet Sauvignon California – My least favorite of this bunch, a simple and not very lively Cab that offers a modest plum body, backed with somewhat harsh tobacco and leather notes. It finishes off with a rather unpleasant finish. C



So, if this is your first foray into the world of wine, it's an inexpensive and fun way to learn a little something - and catch a buzz.

$10 each at winesfordummies

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Damien Lewis + Lana Del Rey + Action = DESIRE, A Short Film For Jaguar and A Look Behind The Scenes.

To promote the new Jaguar F-TYPE, sexy ginger Golden Globe winning actor Damian Lewis joins Shannyn Sossamon in this new action-packed 13 minute short film, DESIRE, a collaboration with Ridley Scott Associates and featuring music from Lana Del Rey.




'Desire,' directed by Adam Smith in a five day shoot in Chile's Atacama Desert, is a 13 minute tongue-in-cheek James Bond-esque story in which Lewis plays Clark, a man who encounters difficulties in his attempts to deliver a Jaguar F-TYPE to a rather shady man who's at odds with a mysterious young woman played by Shannyn Sossamon.


above: "It sort of fell into my lap," the London-born actor tells The Hollywood Reporter. "I've never done anything for the online market before, and I just thought it was cool to work with Ridley Scott and [director] Adam Smith. I thought the script had a kind of nod to the Americana that you find in the Coen brothers' movies."

Now, a look at the 13 minute branded content and the making of it.

DESIRE:


"The Making Of" in 3 parts:
Join Ridley Scott Associates and director Adam Smith in Chile's Atacama Desert, as the crew begin to bring the action-packed F-TYPE Desire film to life in a look behind the scenes


Part 1:



Part 2:



Part 3:




Interested in the new F-Type? you can download the e-brochure here

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