A nice campaign for Hot Wheels Vintage Collection shot by Sean Eng for Ogilvy & Mather, Mumbai. The simple photographic image in the following three print ads tells a narrative that we can all relate to. No product shot and no copy necessary. When's the last time you saw that?
Drawers: Refrigerator: Sofa:
Credits: Advertising Agency: Ogilvy & Mather, Mumbai, India National Creative Directors: Abhijit Avasthi, Rajiv Rao Group Creative Director: Sukesh Kumar Nayak Art Directors: Pratheeb Ravi, Vinit Sanghvi, Swaroop Sankar Copywriter: Sukesh Kumar Nayak Producer: Emily Ho, Eric Gan / Studio 31 Photographer: Sean Eng / Studio 31 Retoucher / Production: Studio 31
Philadelphia ad agency Red Tettemer & Partners is reverting to the old 'sex sells' strategy (and taking pages from Old Spice and Charisma's playbooks) with their new campaign for Renuzit's Fresh Accents air fresheners. Pec-baring men are hawking the new designer air fresheners in 'After The Rain' and 'Rasberry' scents.
Titled "Hello Gorgeous," one of the most famous cinematic quotes in history from Barbra Streisand in Funny Girl (see below)...
...the campaign includes print, outdoor and online ads tagged “the first air freshener designed to look as great as it smells.”
The ads carry headlines like “Look at this gorgeous air freshener next to this gorgeous man” and “Now that is gorgeous and the man is not so bad either.” A 'Gallery of Gorgeousness' on Facebook allows you to share the following black and white photos of hunky guys posing next to the colored product.
The goal is to offer the buyers of air fresheners, who are primarily women ages 25 to 54, an “attractive” product that “fits into the home, something she wants right out there on the living room table” rather than hidden on a top shelf, says Eric Schwartz, general manager for laundry and home care at the Henkel North America unit of Henkel in Scottsdale, Ariz.
“If there’s one thing that gets the attention of the magazine reader, the online reader, in the cluttered, mundane world of air care, it’s attractiveness,” he adds. “It’s core to what consumers want to buy and use in the home.”
Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the “Big Idea.” At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns.
These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era.
Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the time. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands.
The editor: Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and dozens of books.
The contributing author: Steven Heller is the co-chair of the School of Visual Arts MFA Designer as Author Program. For 33 years he was an art director for The New York Times, and currently writes the "Visuals" column for The New York Times Book Review. He is the author of 120 books on graphic design, illustration, and satiric art.
Mid-Century Ads: Advertising from the Mad Men Era Jim Heimann, Steven Heller Hardcover, 2 vols. in slipcase, 9.4 x 13.2 in., 720 pages, msrp $59.99
above: detail from World Wildlife Fund print ad, "Elephant"
Ads of the World, a fast growing site which features advertising from... yes, that's right, all over the world, makes monthly picks for what they consider the best advertising in film (tv), print, ambient, outdoor, online and direct mail.
Their choice for the Best Print work of November 2011 is this simple but visually stunning campaign for the World Wildlife Fund by Spain's BBDO office, Contrapunto BBDO. Three spread ads with the same headline. Same message. Same visual effect. Still beautifully compelling with a well executed effect.
"Leopard" detail:
"Parrots" detail:
"Elephant"
The headline on all three reads "Desertification destroys 6,000 species every year." By the way, since it's not a commonly used term desertification means "The process by which fertile land becomes desert, typically as a result of drought, deforestation, or inappropriate agriculture."
To some they may sound appealing, others may become nauseous, but yes, Smirnoff Vodka now comes Fluffed and Whipped. Two new dessert-type flavors (coined "confectionary" flavors by the alcohol industry) made to taste like marshmallow and whipped cream.
The New Flavors:
With less percentage alcohol per volume than their classic vodka (30% for the Whipped Cream and 35% for the Marshmallow versus 40% for their classic Red Label), the super sweet flavors go down easy- perhaps a little too easily, raising some concern about the obvious appeal to underage drinkers.
According to Smirnoff's press release "...SMIRNOFF Whipped Cream Flavored Vodka possesses a seductive aroma that compliments its smooth whipped cream taste. SMIRNOFF Fluffed Marshmallow Flavored Vodka has a refreshing and airy scent that is met with the subtle sweetness of confection—qualities that exemplify the innocent side of a favorite indulgent dessert."
Drinkhacker rates and reviews the flavors as following:
Smirnoff Whipped Cream Vodka – "Sure, I’ll buy that. It’s more caramelized sugar than whipped cream. Baked Alaska or crispy creme brulee crust, with a distinct coconut vibe, instead of Reddy Whip. That said, it’s so sweet that any sense of “vodka” all but vanishes into the dessert course here. Add to coffee, hot chocolate, or your insulin shot. B" - drinkhacker
Smirnoff Fluffed Marshmallow Vodka – "Are we done? We are not done. Because while I’ve tried whipped cream vodkas before, here comes the first marshmallow-flavored vodka I’ve ever tried. Fluffed isn’t right: Like the Whipped Cream version, there’s a burnt character here. This is toasted marshmallow, not fluffed marshmallow. I swear you can taste the stick that’s impaling the marshmallow and holding it over the campfire. I think this is a little more complex, and ultimately a bit more interesting — for a crazy girl drink vodka, anyway. B+"- drinkhacker
The Advertising:
The ad campaign, produced by the Smirnoff creative advertising agency, JWT New York, uses Amber Rose as a spokesperson/brand ambassador with a series of print ads and a tv spot shot by David LaChapelle.
In typical LaChapelle fashion, the print ads and tv spot feature the socialite and model in a surreal, sexually suggestive and outrageously colorful world.
The print ads will run in magazines like Instinct, OK, People Style Watch, Rolling Stone and The Star.
The outdoor ads will be a mix of LaChapelle images and pictures of the bottles. There will be billboards, signs in subway stations and bus wraps.
The commercials will run on cable channels like BET, Comedy Central, TBS and VH1 and appear on shows for which more than 70 percent of the viewers are ages 21 and older, according to Alefiyah Sarma, senior brand manager for Diageo in New York.
Creative Credits: Client: Smirnoff Project: "Fluffed & Whipped" TV :30 Agency: J. Walter Thompson, New York CCO: Peter Nicholson ECD: Matt MacDonald/ Jeremy Postaer Art Director: Eric Larkin Director of Content: Sergio Lopez Producers: Carrie Lewis / Andrea Curtin Director of Music: Paul Greco Sound Design: Alan Friedman Audio Post Mix: Andy Green HSI, Los Angeles Director: David LaChappelle Music Supervision/Music License: Thwak! Music UK Additional Music License: Human Worldwide
I came across these stunning winter landscapes by photographer Per Breiehagen and discovered that they began as a personal project and blossomed into an international ad campaign.
In 2007 Breiehagen photographed his three year old daughter Anja, styled by his wife Lori Evert, as a traditional Nordic elf near his home in Minnesota. The images expertly and magically captured the holiday spirit for his personal Christmas cards.
Several of these images are also available in this lovely children's book, The Christmas Wish.
Encouraged by the feedback, Breiehagen embarked on a much larger project. Born and raised in Norway, his childhood had centered around the fairytales and lore that are rich in Norwegian culture. Stories of elves, trolls and other creatures have inspired his narratives, instilling a sense of magic and mystery in his imagery. “Growing up in a storytelling tradition, these mental images would always be there and certainly influenced my creativity,” he says.
The first round of images went to Getty Images to be used as stock photography. Within a year, the elf girl series had been picked up by agencies in South America, Northern Europe and Asia for a variety of advertising and editorial campaigns, including AT&T. In 2010 ad agency McCann Erickson used the images for Italian baby brand Chicco's holiday campaign.
This year, Breiehagen has worked again with McCann Erickson to shoot his daughter Anja in an exclusive set of images for the 2011 Chicco brand holiday campaign, making the sweet little elf in the red cap the icon for the brand.
The images can be seen on billboards, on television, in print and on their web site throughout this holiday season.
Breiehagen and wife Evert are now actively on the hunt for a publisher to create a Christmas book featuring these images. Anja is getting older but Breiehagen hopes her legacy as the little elf girl will continue to represent a timeless holiday spirit.
I have chosen my favorites from his Winter Magic Series to place in this post, to see all the shots, visit Per Breiehagen's site.
To learn more about the props, styling and digital compositing for these beautiful images, read Jacqui Palumbo's detailed article on this project for PDN, here.
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