VB&P (Venables Bell & Partners) has launched a clever and effective new piece for not one, but two of their clients: Google and Audi.
They've teamed up for a video that highlights the fact that Google Maps now powers the maps in Audi's navigation systems. A brief film (shown below) with a dash of product demo, the video follows an Audi A4 as it makes its way through the streets of San Francisco as seen in the frozen worlds of Google Earth and Street View. The couple behind the wheel make a handful of stops before heading to their final destination: their own impromptu wedding at Muir Beach. Oh, and about those pit stops: you can't have a wedding without something old, something new, something borrowed, and something blue.
Setting the story within the iconic worlds of Google Earth and Street View wasn't just a technique. Audi's Google Maps-powered navigation system uses Google Earth, Street View, and Local Search to create an immersive and intelligent driving experience. And as our video shows, navigation isn't just about getting from point A to point B. It's about creating the perfect journey.
Credits: CLIENT NAME: Google BRAND: Maps SPOT NAME: “Maps World” AIR DATE: 01.19.13 AGENCY: Venables Bell & Partners EXECUTIVE CREATIVE DIRECTOR: Paul Venables and Will McGinness ART DIRECTOR: Brad Kayal COPYWRITER: Brad Phifer DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen AGENCY PRODUCER: Mandie Bowe PRODUCTION COMPANY: LOGAN DIRECTOR: Eric Anderson DIRECTOR OF PHOTOGRAPHY: Jordan Levy EXECUTIVE PRODUCER: Matthew Marquis PRODUCER: Rich Kaylor EDITING COMPANY: LOGAN EDITOR: Jay Rogers SOUND DESIGN: 740 Sound Design & Mix SOUND DESIGNERS: Andrew Tracy, Nicholas Interlandi MUSIC: Black Iris MIX: 740 Sound Design & Mix V/FX: LOGAN V/FX PRODUCER: Matthew Loranger
There was lots of buzz at the 2012 Paris Motor Show about Peugeot's Concept Supercar, the Onyx and it's no wonder. Aside from radiating beauty, elegance and state-of-art technology, the Onyx Concept Bike and Onyx Concept Scooter are its acclaimed variations. Here's a look at all three wicked machines.
above top: computer renderings and below: at the 2012 Paris Motor Show.
The Car The Peugeot Onyx Concept Supercar
The sporty, finely-honed, streamlined Onyx is a hybrid concept car that slices through the air with pure elegance. Expressing a century of research and innovation, the Onyx is the most accomplished car ever imagined by the Lion brand.
Inspired by passionate people, the Onyx offers its adorers a vision of tomorrow. Shaped using raw materials innovatively, this supercar was designed by enthusiasts who have drawn their inspiration from the world of racing.
Its ingenious bodywork captivates with its striking contrast of materials and colours. Its wings and doors were hand-carved by a master craftsman from a pure copper sheet. This mirror-polished metal is totally self-protecting and uses no tricks. Its aspect will change over time and create a patina effect.
above: as seen at the 2012 Paris Motor Show
Its mid-mounted V8 will take you beyond the limits of high performance. A showcase of technological excellence and craftsmanship, the Onyx Concept Car treasures a HYbrid4 engine under its copper sheet that recovers the kinetic energy from braking and restores it during acceleration.
above: Watch it slice through the air in pure elegance, with its vertical grille and full LED headlights beaming. Its wings and doors, hand-carved by a master craftsman from a pure, mirror-polished copper sheet, make the Onyx dazzle and shimmer.
above: Its tail-lights are designed with Peugeot's distinguishing luminous three-claw signature, a magnificently-exquisite finishing touch. The Onyx Concept Car also incorporates mini impellers which direct airflow and intensify aerodynamics.
above: Bathed in natural, dazzling roof-to-floor light, the Onyx's cab includes a felt-designed console and a revolutionary, new wooden dashboard: made of newspaper-wood. The cab itself is a one-piece pod, without seams, without joins and becomes one with the driver and passenger, embracing them in absolute comfort.
Other detals include Carbon Fiber wheels: And a carbon Fiber cad rear bumper:
The Bike Peugeot Onyx Concept Bike, an ultimately-efficient superbike
Drawing from Peugeot Cycles' experience in the field of competition, the teams returned to the brand's origins of speed and performance. Peugeot Cycles' designers drew their inspiration from the Onyx to create an ITT bike that propels the brand into the future with its state-of-the-art and high-performance style. The flexed and harmonious lines of the carbon unibody frame optimize the Onyx Concept Bike's aerodynamics.
Back to the brand's origins with this futuristic, revolutionary, time trial Onyx Concept Bike. The engineers' work in wind tunnels, the frame designed with carbon, the streamlined wheels and disc brakes are a tip of the hat to the brand's automobiles. This groundbreaking style propels it into the future and into a world of speed and high performance.
above: The flexed and harmonious lines of the carbon unibody frame optimize the Onyx Concept Bike's aerodynamics.
above: In keeping with the high-performance spirit, the cables, brakes and battery are perfectly concealed inside the handlebars. And the electronically-controlled gear-change is exceptionally intuitive.
above: As seen at the 2012 Paris Motor Show
The Scooter Peugeot Onyx Concept Scooter, a hybrid supertrike
Cities are changing but mobility solutions are always one step ahead. Peugeot's Onyx Scooter Concept proposes an original, revolutionary, 3-wheel alternative that switches from scooter to motorbike, from urban-style to sporty-style, to fit the rider's needs and desires.
By combining a 400 cc heat engine with an electrical engine, it provides first-class acceleration and get-up-and-go totally in line with its ultra-sportive style. This scooter has an up-to-the-minute look shared only with the Onyx Concept Car and Concept Bike.
above: With its matt black coat, the Onyx Concept Scooter radiates pure elegance. And through its coppered details, you can catch a glimpse of its pioneering technology.
Integrating the stylistic codes of the brand's automobiles, this 2-in-1 supertrike displays an athletic silhouette with sculptural lines and an extra-large 200/50 R17 rear wheel that radiates the spirit of hypersport bikes.
above: In the city, the rider maintains a more classical position, with feed forward and head held high to snake through traffic easily. Highly-practical, this scooter offers exceptional storage space between the seat and front-end.
above: In sports mode, the rider tilts forward, with wrists used for support and feet in a backward position. Naturally aerodynamic, the Onyx Concept Scooter offers great seating comfort for a passenger without compromising on vivacity.
above: as seen at the Paris Motor Show
Images and information courtesy of Peugeot; Paris Motor Show images courtesy of Autoblog
There's been some hubbub over the chrome finished Audi R8 in this years' 2009 Frankfurt Auto Show. The shiny R8 5.2 FSI V10 coupe shown above and below has been turning heads and making the blogs, car mags and auto news.
The Chrome Finished Audi R8:
But they aren't the first to apply a shiny chrome finish to a car, and certainly won't be the last.
Take a look at all of these cars, 25 of different models, with chromed and mirrored painted finishes.
Previously chrome finished Audis:
The Chrome finished Bugatti Veyron Pur Sang:
Various Chrome Finished Mercedes:
Chrome finished Ferrari 599 GTB Fiorano:
Chrome finished Lamborghini Murcielago LP640: The above car actually belongs to 50 cent. Below is the finish being applied to the car by Alsa Corp:
Chrome finished Porsche Turbos: above 2 porsche photos courtesy of Adam Haranghy
Chrome finished Lexus IS 250:
Chrome finished Hummers:
Chrome finished BMW M3s: above image courtesy of tuninggarage.ro
Chrome Shelby GT500: above photos and finish by Chrome & Carbon of Dubai.
Chrome finished Volvo: Unknown (tell me if you know this model and make, please)
Chrome finished Prototype car for Volkswagon by Gustavo Motta of Sao Paulo:
Most of these amazing finishes were provided with Mirra Chrome paints by Alsa Corp . What is MirraChrome®?
MirraChrome represents the latest in Reflective Paint Coating Technology. It can be referred to as Chrome spray paint, or Spray Chrome Reflective Paint or Chrome Paint. It's near microscopic particle content provides superior surface orientation. This particle alignment is the key to MirraChrome's shine. While many attempts have been made by others to achieve a "chrome paint" no one has come close. Through a rigorous development process we have established the specific process and coatings to allow MirraChrome to achieve remarkable brilliance and be clearcoated. That's right, clear-coated. Alsa's MirraChrome can be topcoated with high quality automotive rade poly-urethane clearcoat such as Alsa's Speed Clear or any other topcoat without losing its true chrome look.
