Prada Revvs Up Their New Collection & Ad Campaign With Vintage Automobiles.

The Women's Spring Summer 2012 ready to wear collection for Prada didn't strut down the catwalk, it drove.



With classic American automobile inspired imagery and details appearing on their leather handbags, shoes, eyewear and many of their textiles, the new collection has gotten engines running.




While many sites are covering the fabulous shoes, such as Gizmodo and Hungeree, with their hot rod flames and tail light accents, you're only getting half the story. The entire collection is a throw-back to the fifties with bathing suits, pleated dresses, satin jackets and purses in retro-like silhouettes embellished with hot rod and classic caddy inspired details. Flames, fins, dice, tail light-like studs and illustrated cars decorate the handbags, sunglasses, jackets, skirts, dresses and tops.



Prints and Leather:







Handbags:








The Shoes:



















Eyewear:



The Ad Campaign:
Even the print campaign, shot by fabulous fashion photographer Steven Meisel and shown below, is stylized for fifties automobile lovers with retro make-up, hairstyles, props and locations:



















images courtesy of Prada, Fashion Mag and Style

Prada

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Write by: Arek - Sunday, January 15, 2012