Mass Marketed Items Reduced To Their Purest Form in Brand Spirit.

Brand Spirit is a Tumblr project by Andrew Miller of New York's Carbone Smolan Agency. Every day for 100 days, he is painting one object entirely in white, removing all evidence of visual branding and reducing the object to its purest form. He then adds a photograph of the object to his Tumblr site.


above: Victorinox

The consumables, toys, desk accessories, household staples and other objects (all priced at or under $10) are surprisingly recognizable without signage and labels. The exercise/ project proves how many mass produced and marketed items become icons in their own right, based soley on their shape or packaging.

As of May 11, 2012, Andrew had posted 61 of his intended 100 items. Below are 30 examples. Could you tell whose brand all the following objects are? My guess is 'yes.'

Tabasco:

Pez:

Maxell:

Bic (Wite-out):

Sharpie:

Rubik's Cube:

Chiquita:

Swingline:

Twizzler:

Pantone (color chip):

Corona:

Band-Aid:

Hasbro (Monopoly):

Slinky:

Nabisco (Animal Crackers):

Kodak:

Method:

Lego (Minifig):

Nintendo:

Bic:

Coca-Cola:

Elmer's:

McDonalds;

Crayola:

Kong (dog toy):

Trojan:

Master Lock:

Wonder:

At the very top of the post: Charm's blow pop and Gillette disposable razor

Stay up with this fabulous project by visiting Brand Spirit

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Write by: Arek - Wednesday, May 16, 2012