
To promote Prada's latest fragrance, Candy de L'Eau, Directors Wes Andersen and Roman Coppola have created a real tale told in three online episodes starring Léa Seydoux. The short film is available as one complete video, but I want you to see it as it was intended.

Strikingly similar to Truffaut's Jules and Jim, the short film tells the story of a starlet caught between the affections of two young men, while plugging the new fragrance at the end of each episode.
Episode 1:
Episode 2:
Episode 3:
Behind the Scenes:
Actress Lea Seydoux appears in the print ads and in the promotional pieces for the fragrance (shown below) as well as in the film.



The new fragrance is a trinity of white musks, benzoin and caramel, heightened by notes of citrus and oriental florals.

Full Film Credits:
Client:
Prada Candy
Director:
Wes Anderson
Director:
Roman Coppola
Executive Producer:
Lisa Margulis
Executive Producer:
Max Brun
Production Company:
The Directors Bureau
Production Company:
Hi! Production
Producer:
Juiie Alford
Production Service:
Pioneer Productions
Producer:
Ezther Repassy
Director of Photography:
Darius Khondji
Production Designer:
Tunde Csaki
Costume Designer:
Judy Shrewsbury
Editor:
Stephen Perkins
Prada Candy L'Eau
You have read this articleadvertising /
branding /
candy /
fragrances /
marketing /
prada /
short film /
video /
wes anderson
with the title Wes Anderson and Roman Coppola's Prada Candy L'Eau And A Look Behind The Scenes.. You can bookmark this page URL http://rarwrites.blogspot.com/2013/04/wes-anderson-and-roman-coppola-prada.html. Thanks!
Write by:
Arek - Tuesday, April 9, 2013
Comments "Wes Anderson and Roman Coppola's Prada Candy L'Eau And A Look Behind The Scenes."
Post a Comment